Marketing essentials : study text ; [for exams in 2008/2009] ; [also valid for exams up to June 2010]
Year of publication: |
2008 ; 1. ed.
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Authors: | Machattie, Kate |
Published in: | |
Publisher: |
London : BPP Learning Media |
Subject: | Lehrbuch | Marketing |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Marketing : ein entscheidungstheoretischer Ansatz
Nieschlag, Robert, (1971)
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Schneider, Willy, (2009)
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Moderne Marketing-Kommunikation : System - Prozess - Management
Tropp, Jörg, (2011)
- More ...
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Marketing management in practice : for exams in December 2005 and June 2006]
Wright, Claire, (2005)
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Machattie, Kate, (2008)
- More ...