Marketing et stratégie de la banque
Monique Zollinger ; Éric Lamarque
| Year of publication: |
1999 ; 3. éd.
|
|---|---|
| Authors: | Zollinger, Monique ; Lamarque, Éric |
| Publisher: |
Paris : Dunod |
| Subject: | Bank | Marketing | Strategisches Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 277 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | French |
| ISBN: | 2-10-004131-2 |
| Classification: | Banken, Versicherungen ; Unternehmensführung ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004395237