Marketing ethics and regulation of marketing activity : the role of government and industry
Year of publication: |
2021
|
---|---|
Authors: | Eagle, Lynne C. ; Dahl, Stephan ; Pelsmacker, Patrick de ; Taylor, Charles Raymond |
Published in: |
The SAGE handbook of marketing ethics. - Los Angeles : SAGE, ISBN 978-1-5297-0929-2. - 2021, p. 498-517
|
Subject: | Staatliche Einflussnahme | State intervention | Regulierung | Regulation |
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