Marketing ethics in context : the promotion of unhealthy foods and beverages to children
Year of publication: |
2015
|
---|---|
Authors: | Jackson, Michaela ; Harrison, Paul ; Swinburn, Boyd ; Lawrence, Mark |
Published in: |
Handbook on ethics and marketing. - Cheltenham [u.a.] : Elgar, ISBN 1-78100-342-4. - 2015, p. 354-386
|
Subject: | Marketingmanagement | Marketing management | Werbung | Advertising | Krankheit | Disease | Ernährungsverhalten | Eating habit | Kinder | Children | Zielgruppe | Target group |
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