Marketing ethnic apparel: Single or multiple consumer segments?
Year of publication: |
1999
|
---|---|
Authors: | Littrell, Mary A. ; Paff Ogle, Jennifer L ; Kim, Soyoung |
Published in: |
Journal of Fashion Marketing and Management: An International Journal. - MCB UP Ltd, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 3.1999, 1, p. 31-43
|
Publisher: |
MCB UP Ltd |
Subject: | Ethnic apparel | Market segments | Apparel attributes | Product development |
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