Marketing on the Web: How Executives Feel, What Businesses Do - Grading the Net's overall usefulness as a marketing tool, marketers give it a C, but recognize that its value is yet to be fully realized.
| Year of publication: |
2001
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|---|---|
| Authors: | Joseph, W.Benoy ; Cook, Robert W. ; Javalgi, Rajshekhar G. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 2226637. - Vol. 44.2001, 4, p. 32-40
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