Marketing für umweltfreundliche Produkte : ein Ausweg aus den Dilemmata der Umweltpolitik
Year of publication: |
1992
|
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Authors: | Kaas, Klaus Peter |
Published in: |
Die Betriebswirtschaft : DBW. - Stuttgart : Schäffer-Poeschel, ISSN 0342-7064, ZDB-ID 213053-1. - Vol. 52.1992, 4, p. 473-487
|
Subject: | Marketingmanagement | Marketing management | Umweltschutz | Environmental protection | Theorie | Theory |
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