Extent: | VII, 257 S., S. VIII-L : graph. Darst. |
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Series: | Beiträge zum Produkt-Marketing. - Köln : Förderges. Produkt-Marketing. - Vol. 44 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
Language: | German |
Thesis: | Zugl.: Köln, Univ., Diss., 2009 |
ISBN: | 3-922292-64-X |
Classification: | Marketing |
Source: |
Persistent link: https://www.econbiz.de/10004940763