Marketing für Zulieferunternehmen : eine Untersuchung auf typologischer Grundlage
Heinrich Leonhard Kolb
| Year of publication: |
1988
|
|---|---|
| Authors: | Kolb, Heinrich Leonhard |
| Publisher: |
Frankfurt am Main [u.a.] : Lang |
| Subject: | Marketingmanagement | Marketing management | Lieferantenmanagement | Supplier relationship management | Theorie | Theory | Marketing | Zulieferindustrie |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | X, 259 S. graph. Darst., Kt. 21 cm |
|---|---|
| Series: | Europäische Hochschulschriften / 5. - Frankfurt, M. : PL Acad. Research, ISSN 0531-7339, ZDB-ID 510547-X. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Göttingen, Univ., Diss., 1988 |
| Notes: | Includes bibliographical references (p. 240-259) Literaturverz. S. 240 - 259 |
| ISBN: | 3-631-40555-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000087408