Marketing Factors of Green Economic Effect on Consumers¡¯ Purchase Intention for the Market of Family-sedan in Taiwan
Year of publication: |
2014
|
---|---|
Authors: | Lan, Shu-Hui ; Sheng, Tzu-Chun ; Zhang, Kaiyue |
Published in: |
Research in World Economy. - Research in World Economy, Sciedu Press. - Vol. 5.2014, 2, p. 176-188
|
Publisher: |
Research in World Economy, Sciedu Press |
Subject: | family-sedan | fuzzy analytic hierarchy process | green consumption | green marketing | purchase intention |
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