Marketing financial services
Mary Ann Pezzullo
| Year of publication: |
1998 ; 5. ed.
|
|---|---|
| Authors: | Pezzullo, Mary Ann |
| Publisher: |
Washington, DC : American Bankers Assoc. |
| Subject: | Banken | Management | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 408 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-89982-062-X |
| Classification: | Marketing ; Banken, Versicherungen |
| Source: |
Persistent link: https://www.econbiz.de/10004596298