Marketing financial services to businesses: a critical review and research agenda
Year of publication: |
1999
|
---|---|
Authors: | Tyler, Katherine ; Stanley, Edmund |
Published in: |
International Journal of Bank Marketing. - MCB UP Ltd, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 17.1999, 3, p. 98-115
|
Publisher: |
MCB UP Ltd |
Subject: | Business‐to‐business marketing | Financial services | Literature | Marketing research |
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