Marketing flexibility in the context of the service-dominant logic
Călin Gurău
| Year of publication: |
2009
|
|---|---|
| Authors: | Gurău, Călin |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 9.2009, 3, p. 185-197
|
| Subject: | Marketingmanagement | Marketing management | Kundenintegration | Customer integration | Service-Dominant Logic | Service-dominant logic | Beziehungsmarketing | Relationship marketing | Flexibilität | Flexibility | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003883382