Marketing for a healthier world : emerging topics in health marketing
Year of publication: |
2013
|
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Authors: | Hoffmann, Stefan ; Mai, Robert ; Schwarz, Uta |
Published in: |
International journal of marketing : IJM ; formerly Der Markt. - Wien : Verl. Österreich, ISSN 2306-7217, ZDB-ID 2715116-5. - Vol. 52.2013, 1, p. 3-4
|
Subject: | Schwellenländer | Emerging economies | Gesundheitsökonomik | Health economics | Marketing | Gesundheit | Health | Welt | World | Gesundheitsvorsorge | Preventive care |
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