Marketing for competitiveness : Asia to the world! : in the age of digital consumers
Philip Kotler (Northwestern University, USA), Hermawan Kartajaya (MarkPlus Inc., Indonesia), Hooi Den Huan (Nanyang Technological University, Singapore)
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Kotler, Philip ; Kartajaya, Hermawan ; Hooi, Den Huan ; Huan, Hooi Den |
| Publisher: |
New Jersey : World Scientific |
| Subject: | Marketing | Internationaler Wettbewerb | International competition | Asien | Asia |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xiv, 288 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-981-320-196-5 ; 978-981-320-195-8 |
| Classification: | Marketing ; Asien: Allgemeines |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011588207