Marketing for entrepreneurs : concepts and applications for new ventures

Frederick G. Crane

Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion : doing more with less! -- The entrepreneurial marketing plan

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Year of publication:	2010
Authors:	Crane, Frederick G.
Publisher:	Los Angeles, Calif. [u.a.] : Sage
Subject:	Unternehmer \| Entrepreneurs \| Unternehmensgründung \| Business start-up \| Marketing \| Management
Description of contents:	Table of Contents [gbv.de]

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Extent:	XII, 227 S graph. Darst.
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Ratgeber ; Guidebook
Language:	English
Notes:	Includes bibliographical references and index Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion : doing more with less! -- The entrepreneurial marketing plan.
ISBN:	978-1-4129-5346-7 ; 978-1-4129-5347-4
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10003842834