Marketing for Hospitality and Tourism

The book ‘Marketing for hospitality and tourism’ sixth edition consists of 18 chapters focusing on market research, strategic planning and other marketing mixes (e.g., price, product, place, promotion, packaging, positioning and people after relating it to hospitality and tourism. 18 chapters are dedicated for different and specific marketing sectors like consumer and market research, proper segmentation, targeting, positioning, designing the segments, channel distribution, pricing and other factors, such as buying behavior, organizational buying, and market gap each. By thinking of both theoretical and practical sense, strategical marketing has become essential for tourism in aspect of considering the core benefit and end result of it (Goldsmith & Tsiotsou, 2012). Since tourism marketing involves basically relationship between people and their recreational benefit, the book emphasizes on its subsection in order to implement the significance of marketing