Marketing for hospitality and tourism
Philip Kotler, John T. Bowen, James C. Makens
| Year of publication: |
2010 ; 5th ed., internat. ed.
|
|---|---|
| Authors: | Kotler, Philip ; Bowen, John T. ; Makens, James C. |
| Publisher: |
Boston ; London : Pearson |
| Subject: | Tourismus | Marketing | Gastgewerbe | Lehrbuch | Hospitality industry--Marketing. | Tourism--Marketing. | Hospitality industry--Marketing--Case studies. | Tourism--Marketing--Case studies. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | xxiii, 683 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-13-245313-4 ; 0-13-245313-4 |
| Classification: | Erholung, Tourismus: Allgemeines ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004942325