Marketing for Small B2B Businesses : How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing

by Andrew Schulkind

Chapter 1: The Marketing Mindset -- Chapter 2: Defining Your Marketing Goals -- Chapter 3: Creating Content that Provides Value -- Chapter 4: Generating Great Content - From Ideas to Execution -- Chapter 5: The Content Creation Process -- Chapter 6: Branding and Design for Content Marketing -- Chapter 7: Website Technology, Security, and Privacy -- Chapter 8: Your Website As Marketing Hub -- Chapter 9: Landing Pages, Lead Magnets, and Lead Products -- Chapter 10: Promoting Your Content - Email, Social Media, and Beyond -- Chapter 11: Measuring Success - Metrics and Analytics -- Chapter 12: Systems for Ongoing Success -- Chapter 13: Content Marketing Resources .

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Year of publication:	2022
Authors:	Schulkind, Andrew
Publisher:	2022.: Berkeley, CA : Apress 2022.: Berkeley, CA : Imprint: Apress
Subject:	B2B \| digital marketing \| content marketing \| Email marketing for small business \| Low-cost small business marketing \| marketing campaigns \| business metrics \| analytics \| editorial calendars \| buying cycle \| KMU \| SME \| Online-Marketing \| Internet marketing \| B-to-B-Marketing \| Business-to-business marketing \| Marketingmanagement \| Marketing management \| Marketing \| Lieferantenmanagement \| Supplier relationship management \| Beziehungsmarketing \| Relationship marketing

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Extent:	1 Online-Ressource (XX, 218 p. 2 illus.)
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-4842-8741-5 ; 978-1-4842-8740-8 ; 978-1-4842-8742-2 ; 978-1-4842-8743-9
Other identifiers:	10.1007/978-1-4842-8741-5 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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