Marketing for sustainability : towards transactional policy-making

Online-Ressource (xiii, 507 p)

ill

Includes bibliographical references and index

"De transactionele overheid [published 1998] ... was the basis for the current publication"--P. v

Cover; Title page; Acknowledgements; Contents; Introduction; Prologue; 1. Transactional policy-making; 2. Environmental policy instruments on the move; 3. Interactive policy-making and communication; 4. Voluntary action and transactional policy-making; 5. Government communication in the Netherlands: co-ordination and planning; 6. Strategic aspects of mass media campaigns; 7. Effective television advertising: linking commercial content to its impact; 8. An integrative framework for effective communication; 9. Fear appeals in persuasive communication

10. Two-sided communication: focusing on the perceiver11. Celebrities in advertising and publicity campaigns; 12. Value segmentation for the environment: implications for public policy from experiences in marketing; 13. Media strategies in campaigns: the fight for attention; 14. Improving campaign effectiveness: a research model to separate chaff from campaign wheat; 15. The receiver's point of view: effect hierarchies and the underlying social-psychological processes; 16. Attitude change: the elaboration likelihood model of persuasion; 17. Learning and forgetting communicative messages

18. The role of affect in the formation and change of attitudes19. Environmental concern: the key to communication effects and behavioural change; 20. A closer look at eleven years of environment perception through laddering; 21. Brand identity; 22. Developing marketing and communication strategies with the aid of the FCB grid; 23. Behavioural modification as a transaction between individual, behaviour and the environment; 24. The commons dilemma as a practical model for research and policy-making about environmental risks; 25. Consumer behaviour analysis and social marketing

26. Stages of behavioural change: motivation, ability and opportunity27. Self-justification among car drivers: processes that undermine policy measures; 28. Adoption and diffusion of green innovations; 29. The effects of road design on driving; 30. Durable pro-environmental behaviour change; 31. A social network approach to behaviour change; 32. Getting energy conservation feedback to work: a new understanding; 33. Social marketing communications and the Rossiter-Percy model; 34. Drivers for sustainable business practices; 35. Developments in thinking about risk communication

36. Nuclear energy: perceived risk, risk acceptability and communication37. Awareness and attitudes with respect to genetic modification; 38. Public involvement in the Netherlands 1981-1997; 39. The waste monitor: what has improved waste separation in the past ten years?; 40. Ten years of monitoring environmental behaviour. A corner of the veil; 41. The development of beliefs, attitudes and behaviour in adolescents between 1995 and 2000; 42. Children: what they are interested in and how to involve them in the environment; Epilogue; A look into the future: the government in the digital society

Overview of this book

Electronic reproduction; Available via World Wide Web

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