Marketing-Forschung : Grundlagen der Datenerhebung und Datenauswertung
Year of publication: |
2018
|
---|---|
Authors: | Hoffmann, Stefan |
Publisher: |
München : Verlag Franz Vahlen |
Subject: | Marketingmanagement | Marketing management | Datenerhebung | Data collection | Stichprobenerhebung | Sampling | Erhebungstechnik | Data collection method | Marketingforschung | Methode |
Extent: | 1 Online-Ressource (189 Seiten) |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Einführung |
Language: | German |
Notes: | Description based on print version record. |
ISBN: | 978-3-8006-5647-9 ; 978-3-8006-5646-2 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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