MARKETING FORUM - Idea Exchange - Revisiting the Marketing Mix - The Apple Store experience typifies a new vision for marketing
Year of publication: |
2012
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Authors: | Schultz, Don E ; Dev, Chekitan |
Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 21.2012, 2, p. 45-48
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Saved in:
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