Marketing foundations
William Pride; O. C. Ferrell
| Year of publication: |
c2009 ; 3. ed., Internat. ed.
|
|---|---|
| Authors: | Pride, William M. ; Ferrell, Odies C. |
| Publisher: |
[s.l.] : South-Western |
| Subject: | Marketing | Beziehungsmarketing | Relationship marketing | Marktsegmentierung | Market segmentation | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Vertrieb | Physical distribution | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXI, 521 S. Ill., graph. Darst. 26 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Formerly CIP Uk |
| ISBN: | 978-1-4390-8047-4 ; 1-4390-8047-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003846578