Marketing from a family business perspective
Anna Blombäck and Justin Craig
| Year of publication: |
2014
|
|---|---|
| Authors: | Blombäck, Anna ; Craig, Justin B. |
| Published in: |
The SAGE handbook of family business. - Los Angeles : Sage, ISBN 978-0-85702-363-6. - 2014, p. 423-441
|
| Subject: | Familienunternehmen | Family business | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010508192