Marketing gegen alle Regeln - wie es Ryanair macht
Year of publication: |
2009
|
---|---|
Authors: | Buchholz, Andreas ; Wördemann, Wolfram |
Published in: |
Erfolgreich mit den Großen des Marketings : [Best of Marketing]. - Frankfurt am Main [u.a.] : Campus Verlag, ISBN 978-3-593-38824-3. - 2009, p. 49-55
|
Subject: | Ryanair Ltd. <Dublin> | Fluggesellschaft | Airline | Marketingmanagement | Marketing management |
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