Marketing
Dhruv Grewal; Michael Levy
| Year of publication: |
2012 ; 3. ed.
|
|---|---|
| Authors: | Grewal, Dhruv ; Levy, Michael |
| Publisher: |
New York, NY : McGraw-Hill Irwin |
| Subject: | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XLIII, 673 S. zahlr. Ill |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-07-802883-0 ; 0-07-802883-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009269219