Marketing : Grundlagen für Studium und Praxis
von Manfred Bruhn
| Year of publication: |
2009 ; 9., überarbeitete Auflage
|
|---|---|
| Authors: | Bruhn, Manfred |
| Publisher: |
Wiesbaden : Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden |
| Subject: | Marketing |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | Online-Ressource (337 Seiten) Diagramme |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch |
| Language: | German |
| Notes: | Literaturverz. S. 311 - 321 |
| ISBN: | 978-3-8349-8021-2 ; 978-3-8349-0975-6 |
| Other identifiers: | 10.1007/978-3-8349-8021-2 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013515730