Marketing : Grundlagen
Jürgen Hesse; Matthias Neu; Gabriele Theuner
| Year of publication: |
2007 ; 2., überarb. Aufl.
|
|---|---|
| Authors: | Hesse, Jürgen ; Neu, Matthias ; Theuner, Gabriele |
| Publisher: |
Berlin : BWV Berliner Wissenschafts-Verlag |
| Subject: | Marketing | Theorie | Theory | Deutschland | Germany |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | 363 S. graph. Darst. 227 mm x 153 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Handbuch ; Handbook ; Glossar enthalten ; Glossary included |
| Language: | German |
| Notes: | Literaturverz. S. 345 - 350 |
| ISBN: | 3-8305-1364-X ; 978-3-8305-1364-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003449608