Marketing : Grundlagen und Managementprozess
von Arnold Hermanns; Stephanie Kiendl und Pascal C. van Overloop
| Year of publication: |
2007
|
|---|---|
| Authors: | Hermanns, Arnold ; Kiendl, Stephanie C. ; Overloop, Pascal C. van |
| Other Persons: | Kiendl, Stephanie (contributor) ; van Overloop, Pascal C. (contributor) |
| Publisher: |
München : Vahlen |
| Subject: | Marketing | Marketingtheorie | Marketing theory | Theorie | Theory | Deutschland | Germany |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [bvbr.bib-bvb.de] |
| Extent: | XIV, 189 S. Ill., graph.Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch |
| Language: | German |
| Notes: | Literaturverz. S. [177] - 184 |
| ISBN: | 3-8006-3392-2 ; 978-3-8006-3392-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003400626