Marketing harnesses the computer
Year of publication: |
1967
|
---|---|
Authors: | Metz, Irving ; Landis, Jack ; Smyth, E. R. |
Other Persons: | Cullen, William T. (contributor) ; Lincoln, John (contributor) ; Jackson jr., Warren (contributor) ; Brandt, Kermit A. (contributor) ; Sugg, W. R. (contributor) |
Publisher: |
New York |
Subject: | Marktforschung | Elektronik | Absatztechnik | Vereinigte Staaten |
Published items: |
7 hits in ECONIS - Online Catalogue of the ZBW
|
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Computer innovations in marketing
Konrad, Evelyn, (1970)
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Meffert, Heribert, (1975)
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The computer's role in marketing decisions
Mogni jr., Ben J., (1969)
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The increasing role of computer programming in apparel marketing
Metz, Irving, (1967)
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Special considerations in using computers for international marketing
Sugg, W. R., (1967)
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Using the computer for more effective sales force management
Lincoln, John, (1967)
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