Marketing ; [Hauptbd.]
| Year of publication: |
1987 ; 2., stark erw. und überarb. Aufl
|
|---|---|
| Authors: | Böcker, Franz |
| Other Persons: | Thomas, Lutz (contributor) |
| Published in: |
Marketing ; [Hauptbd.]
|
| Publisher: |
Stuttgart [u.a.] : G. Fischer |
| Subject: | Absatz | Hand- und Lehrbücher, Nachschlagewerke | Marketing | Theorie | Theory |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XX, 498 S. Ill., graph. Darst., Kt. 8° |
|---|---|
| Series: | Uni-Taschenbücher ; 919 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Mehrbändiges Werk ; Multi-volume publication ; Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 3-437-40181-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000091297