Marketing history from below : bringing the consumer back in
guest editor: Associate Professor Stefan Schwarzkopf
| Year of publication: |
2015
|
|---|---|
| Other Persons: | Schwarzkopf, Stefan (ed.) |
| Publisher: |
Bingley [u.a.] : Emerald |
| Subject: | Konsumentenverhalten | Consumer behaviour | Geschichte | History | Wirtschaftsgeschichte | Economic history |
| Extent: | Seite 293-422 Illustrationen |
|---|---|
| Series: | Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. volume 7, number 3, 2015 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enthält 7 Beiträge |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011443103