Marketing
G. Tomas M. Hult ; William M. Pride ; O. C. Ferrell
| Year of publication: |
2011 ; 16th ed.
|
|---|---|
| Authors: | Hult, G. Tomas M. ; Pride, William M. ; Ferrell, Odies C. |
| Publisher: |
Mason, Ohio [u.a.] : South-Western |
| Subject: | Marketing | Marketing. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | getr. Zählung : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-538-48056-7 ; 0-538-48056-4 |
| Source: |
Persistent link: https://www.econbiz.de/10009285407