Marketing im interaktiven Zeitalter
Claudia Fantapié Altobelli ; Stefan Hoffmann
| Year of publication: |
1998
|
|---|---|
| Authors: | Fantapié Altobelli, Claudia |
| Other Persons: | Hoffmann, Stefan (contributor) |
| Published in: |
Unternehmen im Wandel - Change Management : mit 11 Tabellen. - Berlin [u.a.] : Springer, ISBN 3-540-64072-X. - 1998, p. 261-275
|
| Subject: | Marketing | Multimedia | Deutschland | Germany |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001323093