Marketing im Perspektivenwechsel : Festschrift für Udo Koppelmann ; mit 18 Tabellen
Elisabeth Fröhlich-Glantschnig (Hrsg.)
| Year of publication: |
2005
|
|---|---|
| Other Persons: | Fröhlich, Elisabeth (ed.) ; Koppelmann, Udo (honouree) |
| Publisher: |
Berlin : Springer |
| Subject: | Marketing | Lieferantenmanagement | Supplier relationship management | Theorie | Theory | Deutschland | Germany | Beschaffungsmarketing | Produktmarketing |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] ; Description [digitale-objekte.hbz-nrw.de] |
| Published items: |
18 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XII, 369 S. Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Festschrift ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Literaturangaben Enth. 18 Beitr. |
| ISBN: | 3-540-26290-3 ; 978-3-540-26290-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002989068