Extent: | XVIII, 465 S. graph. Darst. 210 mm x 148 mm |
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Series: | Neue betriebswirtschaftliche Forschung : Nbf. - Wiesbaden : Gabler, ISSN 0175-8802, ZDB-ID 552571-8. - Vol. 348 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis |
Language: | German |
Thesis: | Zugl.: St. Gallen, Univ., Habil.-Schr., 2005 |
Notes: | Literaturverz. S. 423 - 463 |
ISBN: | 3-8350-0442-5 ; 978-3-8350-0442-9 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003316507