Marketing im Zeitalter von Alexa
von Niraj Dawar
| Year of publication: |
August 2018
|
|---|---|
| Authors: | Dawar, Niraj |
| Published in: |
Harvard-Business-Manager : das Wissen der Besten. - Hamburg : Manager-Magazin-Verl.-Ges., ISSN 0945-6570, ZDB-ID 1138095-0. - Vol. 40.2018, 8, p. 28-37
|
| Subject: | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Digitalisierung | Digitization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011950189