Marketing implementation by new ventures : considering contextual factors and firm performance
Viktor Jung; Wolfgang Gaul
| Year of publication: |
2004
|
|---|---|
| Authors: | Jung, Viktor ; Gaul, Wolfgang |
| Published in: |
Research at the marketing-entrepreneurship interface. - Chicago, Ill. : Univ. of Illinois, ISBN 1-884058-15-9. - 2003, p. 215-323
|
| Subject: | Unternehmensgründung | Business start-up | Markteintritt | Market entry | Marketing | Geschäftsmodell | Business model | Unternehmenserfolg | Firm performance | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003845321