Marketing Implications of Communist Ideological Legacy in Culture in the Context of Central and Eastern Europe: A Comparison of Bulgaria, Romania, and Ukraine
Year of publication: |
2001
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Authors: | Marinov, Marin Alexandrov ; Marinova, Svetla Trifonova ; Manrai, Lalita A. ; Manrai, Ajay K. |
Published in: |
Journal of euro-marketing. - Hummelstown, Pa. : IMDA Press, ISSN 1049-6483, ZDB-ID 11091824. - Vol. 11.2001, 1, p. 7-36
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