Marketing implications of newer manufacturing technologies
Year of publication: |
1995
|
---|---|
Authors: | Prabhaker, Paul R. ; Goldhar, Joel D. ; Lei, David |
Published in: |
Journal of Business & Industrial Marketing. - MCB UP Ltd, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 10.1995, 2, p. 48-58
|
Publisher: |
MCB UP Ltd |
Subject: | Customer satisfaction | Flexible manufacturing systems | Marketing strategy | Manufacturing | Products | Relationship marketing | Technology |
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