Marketing in a crisis : lessons from the "COVID election" in New Zealand
Edward Elder, Jennifer Lees-Marshment and Neil Thomas Bendle
| Year of publication: |
2022
|
|---|---|
| Authors: | Elder, Edward ; Lees-Marshment, Jennifer ; Bendle, Neil T. |
| Subject: | COVID-19 | Crisis | Delivery | Jacinda Ardern | Market research | New Zealand Labour Party | Political marketing | Strategic communication | Strategy | Vote Compass | Neuseeland | New Zealand | Coronavirus | Politische Partei | Political party | Wahlverhalten | Voting behaviour | Marktforschung | Marketingmanagement | Marketing management | Wahl | Election |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-10-2021-0763 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013457348