Marketing in a postmodern world
| Year of publication: |
1995
|
|---|---|
| Authors: | Fuat Firat, A. ; Dholakia, Nikhilesh ; Venkatesh, Alladi |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 29.1995, 1, p. 40-56
|