Marketing in a recession : retrench or invest?
Year of publication: |
2011
|
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Authors: | O'Malley, Lisa ; Story, Vicky ; O'Sullivan, Vicky |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 19.2011, 3, p. 285-310
|
Subject: | Konjunktur | Business cycle | Marketingmanagement | Marketing management | Kostenmanagement | Cost management | Wettbewerbsvorteil | Competitive advantage |
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