Marketing in and for a sustainable society

Naresh K. Malhotra Editor

This special issue, featuring contributions from top scholars including former editors of top journals in marketing, will assemble a set of current, comprehensive review articles written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society

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Year of publication:	2016 ; First edition
Other Persons:	Malhotra, Naresh K. (ed.)
Publisher:	Bradford, West Yorkshire : Emerald Group Publishing Limited
Subject:	Nachhaltige Entwicklung \| Sustainable development \| Theorie \| Theory \| Marketing
Description of contents:	Table of Contents [gbv.de]

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Extent:	1 Online-Ressource (246 p.)
Series:	Review of marketing research. - Bingley [u.a.] : Emerald, ISSN 1944-7035, ZDB-ID 2639586-1. - Vol. volume 13 Review of Marketing Research Ser. ; v.13
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based upon print version of record
ISBN:	978-1-78635-281-1 ; 978-1-78635-282-8 ; 978-1-78635-282-8
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012685780