Marketing in B2B organisations: as it is; as it should be – a commentary for change
Year of publication: |
2016
|
---|---|
Authors: | McDonald, Malcolm |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Group Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 31.2016, 8, p. 961-970
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Marketing | Accountability | Budgeting | B2B organisations |
-
Marketing in B2B organisations : as it is, as it should be - a commentary for change
McDonald, Malcolm, (2016)
-
Ferry, Laurence, (2015)
-
Mutiganda, Jean Claude, (2013)
- More ...
-
Market segmentation : a step-by-step approach to creating profitable market segments
McDonald, Malcolm, (1995)
-
The theory and practice of marketing planning for industrial goods in international markets
McDonald, Malcolm, (1982)
-
Corporate marketing and service brands - Moving beyond the fast-moving consumer goods model.
McDonald, Malcolm, (2001)
- More ...