Marketing in culturally diverse environments: The case of Western Europe
Year of publication: |
2002
|
---|---|
Authors: | Jallat, Frederic ; Kimmel, Allan J. |
Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 45.2002, 4, p. 30-36
|
Publisher: |
Elsevier |
Saved in:
Online Resource
Saved in favorites
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