Marketing in der IT-Branche
Gerhard Versteegen (Hrsg.). Andreas Esslinger ...
| Year of publication: |
2003
|
|---|---|
| Authors: | Esslinger, Andreas ; Häußer, Katja ; Pampus, Grace |
| Other Persons: | Versteegen, Gerhard (contributor) |
| Publisher: |
Berlin : Springer |
| Subject: | Marketing | Marketingmanagement | Marketing management | Deutschland | Germany | IKT-Sektor | ICT industry | Informationstechnische Industrie |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XV, 295 S graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Enth. 9 Beitr. |
| ISBN: | 3-540-00018-6 |
| Classification: | Produzierendes Gewerbe ; Software engineering |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001759142