Marketing in Energieversorgungsunternehmen : Instrumente und Erfolgsfaktoren in Zeiten der Deregulierung
Year of publication: |
2001
|
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Authors: | Beutin, Nikolas ; Paul, Andreas ; Schröder, Nadine |
Publisher: |
Mannheim : IMU |
Subject: | Energieversorgungsunternehmen | Deregulierung | Marketing |
Extent: | 40 Bl. graph. Darst. 30 cm |
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Series: | Management Know-how. - Mannheim. - Vol. M 63 |
Type of publication: | Book / Working Paper |
Language: | German |
ISBN: | 3-89333-267-7 |
Classification: | Versorgungswirtschaft ; Marketing |
Source: |
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Least-cost planning und strategisches Marketing
Hasse, Hartmut, (1996)
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Wietfeld, Axel M., (1998)
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Beutin, Nikolas, (2001)
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