Marketing in Latin America and the Caribbean : contemporary case studies

edited by Joseann Knight, Fabrizio Noboa S and Barney G. Pacheco

SECTION 1 - MARKETING STRATEGYBessLime Experience LimitedMarvin H. Pacheco GAIA Group: Business with a PurposeEvodio KalteneckerUTech: The Marketing Seminar's RebirthNeleen Leslie-Piper and Petula SeniorDEPCO PERÚ: Facing Changes in the MarketOtto Regalado-Pezúa and Leonardo Toro Andrés Carne de ResGiuseppe Vanoni Martínez, Jesús Alfonso Omaña Guerrero and Martha Guerrero CarrascoTo'ak ChocolateFabrizio Noboa, Diego Grijalva, and Johanna AndrangoThe Cave Shepherd Credit Card: Forging synergies between a parent brand and brand extension for mutual growth with Generations Y and ZTara GoddardFosRich Grows Again: Can Marketing Communications Lead the Way?Neleen Leslie-Piper The Crane Resort: Growing an Iconic BrandJoseann Knight and Samantha CrossSECTION 2 - INTERNATIONAL MARKETINGAutomotive Art: Gazes Towards the EastDenise Williams-Franklin and Cara FranklinUWI Five Islands Campus: Carving out a Newcomer's Market Jared Roberts, Delicia Bonny and Joseann Knight Service Marketing at Ramps LogisticsMiguel Dindial and Balraj KistowTambran by TamaraBarney G. PachecoSECTION 3 - THE MARKETING ENVIRONMENTAKR Group: Achieving International Market Positioning in a Turbulent EnvironmentMario Enrique Eugui and Julio Angel MottolaGeolife Group, Mexico: Leveraging Technology for New Market DevelopmentMaria Elena Vazquez Lira, Miguel Ángel López-Lomelí, Miguel Ángel Montoya-Bayardo and Alejandro RomeroWilliam's DilemmasMargaret Rose Grigsby and Carlos A. Rodríguez

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Year of publication:	2022
Other Persons:	Knight, Joseann J. (ed.) ; Noboa S, Fabrizio (ed.) ; Pacheco, Barney G. (ed.)
Publisher:	2022: London : Routledge
Subject:	Marketing \| Karibischer Raum \| Caribbean countries \| Lateinamerika \| Latin America

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Extent:	1 online resource (208 pages)
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
ISBN:	978-1-003-10247-2 ; 1-003-10247-6 ; 978-1-000-55519-6 ; 1-000-55519-4 ; 978-1-000-55514-1 ; 1-000-55514-3 ; 978-0-367-60905-4 ; 978-0-367-60906-1
Other identifiers:	10.4324/9781003102472 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013460538