Marketing In New Ventures: Theory And Empirical Evidence
Year of publication: |
2004
|
---|---|
Authors: | Gruber, Marc |
Published in: |
Schmalenbach Business Review (sbr). - Fakultät für Betriebswirtschaft. - Vol. 56.2004, 2, p. 164-199
|
Publisher: |
Fakultät für Betriebswirtschaft |
Subject: | Entrepreneurship | Marketing | New Ventures |
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